Survey Analysis

Winning Option: Option C

Option C emerged as the clear winner, securing 18 first-choice rankings and achieving a final score of 60. The predominant reasons for its success include its vibrant color palette, larger text size, and diverse sticker variety. Respondents frequently highlighted that Option C's stickers were more visually engaging due to their bold designs and readability. Unlike Options A and B, which were perceived as either too text-heavy or lacking in visual diversity, Option C offered a balanced mix of images and words that resonated with the survey participants.

Key Topics Across All Options

Across all options, three main themes emerged from respondents' feedback:

• Visual Appeal: Participants consistently emphasized the importance of eye-catching designs. Bold colors and unique shapes were particularly noted.
• Readability: The ease with which text could be read was crucial. Larger fonts or clearer layouts were preferred.
• Variety: A diverse range of stickers within a pack was valued highly. Respondents appreciated having multiple styles to choose from within a single option.

Hypotheses for Further Testing

Based on these results, several hypotheses could be explored in future research:

• Color Impact: Investigate whether specific color schemes consistently attract more attention across different demographics.
• Design Complexity: Examine if simpler or more complex designs influence preference differently among various age groups or income brackets.
• Text vs. Image Balance: Explore how varying ratios of text to imagery affect consumer choice in sticker packs beyond religious themes.

These hypotheses can guide further studies to deepen understanding of consumer preferences in sticker design contexts similar to this survey's focus on Christian-themed products.