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Click test

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50 people answered in 36 minutes.
50 US-based respondentsMobile gamersFebruary 2, 2023Public
February 2, 2023Public

Q: Please click on these screenshots in the order in which they get your attention and explain why.

Click test poll

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AI Summary

The survey results indicate that there are several common themes among the respondents' attention-grabbing factors. The first theme is the presence of glowing or highlighted elements in the screenshots, such as the glowing light around ruins and barns. These elements were mentioned by multiple participants as catching their attention and making the images stand out. Another theme is the attractiveness and relatability of characters, particularly female characters, which seemed to draw respondents' eyes towards those images. Additionally, features related to gameplay mechanics and activities were also mentioned, such as exploration, farming capabilities, merging items, decorating islands, and designing farms.

Based on these poll results, it would be interesting to further investigate whether certain demographics or player preferences influence their attention towards specific elements in game advertisements. For example, it could be hypothesized that male respondents may be more drawn to female characters while female respondents may have a preference for diverse character representation. Another hypothesis could explore whether players who enjoy creative aspects of games are more likely to focus on screenshots that emphasize customization options like decorating islands or designing farms. Furthermore, it would be valuable to conduct follow-up research to understand how different visual cues (e.g., glowing effects) impact players' perception of game quality or engagement.

Overall, this survey provides insights into what captures consumers' attention when presented with different game screenshots. By exploring these themes further and testing hypotheses derived from this data set specifically, marketers can better tailor their advertising strategies based on consumer preferences for maximum impact and engagement with potential customers.

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AI Analysis
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Analysis of Survey Results

The survey responses reveal several recurring themes regarding what captures the attention of participants in game screenshots. A significant number of respondents are drawn to visual elements such as glowing lights, vibrant colors, and highlighted structures. These features are frequently mentioned as eye-catching and engaging, indicating that brightness and color contrast play a crucial role in attracting attention. Additionally, characters—especially those perceived as attractive or diverse—are often cited as focal points for engagement. The presence of familiar or relatable elements like farming scenes also appears to resonate with participants who enjoy games with exploration or creative aspects.

Hypotheses for Further Testing

Based on these insights, several hypotheses could be explored through further research:

  • Visual Appeal: Test whether increasing the brightness and contrast in game visuals consistently enhances user engagement across different demographics.

  • Character Design: Investigate if character diversity and attractiveness significantly influence initial interest levels among various age groups and genders.

  • Theme Preference: Examine whether players with specific educational backgrounds or income levels show a preference for certain thematic elements like farming versus adventure.

These hypotheses can guide targeted studies to refine marketing strategies by aligning them more closely with consumer preferences identified in this survey.

AI Themes
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Likes

  • Glowing light around the ruins and barn
  • Scenery looked natural and appealing
  • Unique and diverse characters

Dislikes

  • Busy screenshots
  • Not enough information about gameplay mechanics
  • Lack of clarity in merging items concept

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