Packaging evaluation

The survey results indicate several common themes regarding areas for improvement in the packaging design for cat food. One recurring suggestion is to make the bowl smaller or less full, as it may give a misleading portion size and potentially deter cat owners. Another theme is the desire for more information on the packaging, such as open box showmanship to showcase the product or additional details about each variation of cat food. Participants also expressed dissatisfaction with certain design elements, including a generic-looking bowl, an awkward cat paw graphic, and a distracting cloud balloon image.

Based on these poll results, several hypotheses can be formulated for further testing. Firstly, it would be interesting to investigate whether adjusting the portion size depicted on the packaging has any impact on consumer perception and purchase intent. Additionally, exploring different ways to present information about each variation of cat food could help determine which format is most effective in conveying product benefits to consumers.

Furthermore, conducting research into alternative designs that address participants' concerns about specific elements like the bowl and graphics could provide insights into what visual aspects are most appealing and engaging for potential buyers. Lastly, testing variations of color schemes or backgrounds may shed light on whether certain colors are more appealing when it comes to cat food packaging.

In conclusion, this survey highlights key areas where improvements can be made in terms of portion depiction accuracy, additional product information display options, and design elements that enhance visual appeal without being overly distracting. Further research based on these hypotheses would allow for a more comprehensive understanding of consumer preferences regarding cat food packaging design.