Product design iteration

In this survey, Option A emerged as the clear winner with 13 out of 15 votes. The winning option had several characteristics that the losing option, Option B, did not possess. Firstly, respondents consistently mentioned that they found the blue packaging of Option A to be visually appealing and eye-catching. They felt that it stood out more on store shelves and had a better overall design compared to the pink packaging of Option B. Additionally, respondents associated the blue color with trustworthiness and neutrality, making it more appealing to both male and female grocery buyers. Moreover, some participants mentioned that they preferred Option A because its packaging complemented the product's image better by using colors that matched or contrasted well with each other.

Across all options in this survey, three main topics emerged as important factors influencing preference: color choice (blue vs pink), visual appeal of packaging design, and flavor preferences for chicken. Respondents consistently mentioned their preference for blue over pink when it came to packaging color choice. This suggests that color plays a significant role in attracting consumers' attention and influencing their perception of a product's quality or suitability for their needs. Furthermore, respondents frequently commented on the visual appeal of the chosen option's design elements such as how well they matched or contrasted with each other or how visually pleasing they found them overall.

Based on these poll results, several hypotheses could be further tested in future research studies. Firstly, one could investigate whether different age groups have varying preferences regarding cat food packaging designs by conducting surveys targeting specific age demographics. Secondly, it would be interesting to explore if there is any correlation between consumers' preferred cat food flavors (such as chicken) and their overall satisfaction with a particular brand or product line through additional surveys or focus groups discussions centered around flavor preferences in relation to brand loyalty or purchase intent. Lastly, conducting eye-tracking studies could provide insights into which specific elements within a package design (e.g., colors used, visual cues) attract consumers' attention the most and influence their decision-making process.