Survey

The survey results reveal several common themes among the respondents' preferences for coffee makers. Brand loyalty and familiarity play a significant role, with many participants expressing a preference for Keurig products due to their past positive experiences. Affordability is another recurring theme, as numerous respondents highlight the importance of price in their decision-making process. Additionally, ease of use and simplicity are frequently mentioned, with several individuals favoring basic models that are straightforward and not overly complicated. Design aesthetics and perceived quality also influence choices; some respondents prefer coffee makers that look modern or high-tech.

Based on these insights, several hypotheses could be tested further to understand consumer preferences better. One hypothesis might explore whether brand loyalty significantly impacts purchasing decisions more than other factors such as price or features. Another hypothesis could investigate if consumers prioritize affordability over advanced features when selecting a coffee maker. Additionally, testing whether design aesthetics significantly influence consumer choices compared to functionality could provide valuable insights into product development strategies. These hypotheses can help refine marketing approaches and product offerings to align more closely with consumer preferences identified in this survey.