## Survey Analysis

The survey reveals several common themes among respondents when considering a skin serum booster with progeline peptide. A significant number of participants prioritize **ingredients** that are beneficial and non-harmful, with frequent mentions of moisturizing agents like hyaluronic acid, vitamins, and retinol. Additionally, there is a clear preference for products free from parabens and synthetic chemicals. **Price sensitivity** is another prevalent theme; many respondents express the desire for affordable options, typically under $30 or $25. Furthermore, some individuals highlight the importance of product format (e.g., cream vs. dropper) and ethical considerations such as no animal testing.

## Hypotheses for Further Testing

Based on these results, several hypotheses could be explored in future research:

- **Ingredient Preferences:** Investigate whether consumers' preferences for specific ingredients like hyaluronic acid correlate with their satisfaction levels after use.
  
- **Price Elasticity:** Examine how price variations affect purchase decisions within different income brackets to determine optimal pricing strategies.
  
- **Ethical Considerations Impact:** Assess how factors such as cruelty-free claims influence purchasing behavior among different demographic groups.

These hypotheses could provide deeper insights into consumer priorities and help tailor marketing strategies effectively.

### Analysis of Survey Results

- **Ingredient Preferences**: A significant number of respondents emphasized the importance of specific ingredients, such as hyaluronic acid, vitamin C, retinol, and niacinamide. There was a clear preference for products free from harmful substances like parabens and alcohol denat.
- **Price Sensitivity**: Many participants expressed a desire for affordable skin serum options. Several responses indicated a willingness to pay under $30 or $25, highlighting price as a critical factor in purchasing decisions.
- **Product Features**: Respondents showed interest in natural or organic formulations with minimal chemicals. The preference for non-greasy textures and subtle or no scents was also noted.

### Hypotheses for Further Testing

- **Hypothesis 1**: Consumers prioritize ingredient safety over brand reputation when selecting skin serums with progeline peptides. This could be tested by comparing purchase intentions between well-known brands versus those emphasizing safe ingredients.
  
- **Hypothesis 2**: Price points around $25-$30 are optimal for attracting consumers across various income levels who are interested in anti-aging serums. This hypothesis can be explored by analyzing sales data at different price tiers.

By focusing on these hypotheses, further research can provide deeper insights into consumer preferences within this niche market segment.

The survey reveals several recurring themes among respondents when considering a skin serum booster with progeline peptide. A significant number of participants prioritize natural, non-toxic ingredients, with many specifically mentioning a preference for products free from parabens and synthetic chemicals. Ingredients such as hyaluronic acid, vitamin C, and retinol are frequently cited as desirable for their moisturizing and anti-aging properties. Price sensitivity is evident, with many respondents indicating a willingness to spend up to $30 or $25 on the product. Additionally, there is an emphasis on positive reviews and trusted brands as critical factors in decision-making.

Based on these findings, several hypotheses could be tested further. One hypothesis might explore whether consumers who prioritize natural ingredients are more likely to purchase products at higher price points if they align with their ingredient preferences. Another potential area of investigation could examine the influence of brand reputation versus price in purchasing decisions among different income groups within this sample. Lastly, testing whether packaging format (e.g., dropper vs cream) significantly impacts consumer preference could provide valuable insights into product development strategies tailored to specific demographic segments identified in this survey.

Poll with 15 respondents targeting Cosmetics and body care habits (Beyond The Basics 5) and Amazon Prime member (Yes) completed on May 9, 2025.

Beyond the basics (5+)

Gender identity

Education level

Age range

Racial or ethnic identity

Household income range

If you were shopping on Amazon for a skin serum booster with progeline peptide, what would you be looking for in terms of ingredients, price and other features? | PickFu

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Q: If you were shopping on Amazon for a skin serum booster with progeline peptide, what would you be looking for in terms of ingredients, price and other features?

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Survey Analysis

Hypotheses for Further Testing