{"app_id":"fyv2a0qw"}Q: Which of these ads would make you more likely to click and learn more about this moisturizer?
Head-to-head poll with images
AI Insights
Option A won 9–6, driven mainly by its clear hydration promise, with many respondents explicitly citing “hydration that lasts all day.” Across both ads, three themes stood out: benefit clarity, visual appeal, and relatability. A supporters liked the simple product-focused image and premium feel, while B voters preferred the human element, smiling model, and “soft smooth skin” message, saying it felt more personal and less basic. The split suggests the strongest tension is product-benefit clarity versus people-centered relatability.
Suggested follow-up poll: Test whether a hydration-focused message performs better with a product-only visual or a people-centered lifestyle visual.
Why Option A Won
Option A won 9–6 largely because its promise was immediate and easy to understand. Many respondents specifically repeated the phrase about “hydration that lasts all day,” suggesting that this benefit did the heaviest lifting. A also appears to have felt more product-centered, premium, and direct, with several people saying they liked seeing the item clearly and felt the ad looked eye-catching or high quality. By contrast, Option B had people, softness, and approachability, but it did not communicate the core benefit as crisply for enough respondents.
Top Themes Mentioned Across Both Options
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Clear skin benefit
- Across both ads, people responded to explicit outcomes: all-day hydration, soft skin, smooth skin, and relief for dryness.
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Visual appeal and ad presentation
- Respondents commented on whether the ad was eye-catching, basic, premium-looking, or more appealing than a simple bottle shot.
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Relatability and confidence
- Some chose A because it felt universally relevant, while B supporters liked that it featured an actual person and seemed more human or positive.
Hypotheses to Test Next
- Test A’s hydration headline against a version that keeps the same product-focused layout but adds a human face.
- Compare “all-day hydration” versus “soft, smooth skin in one step” to isolate which claim drives more clicks.
- Explore whether product-only creative works better with some audiences, while person-led creative improves response among those who want a more relatable, less basic presentation.
Likes
- Strong promise of long-lasting moisture that directly addresses dry skin concerns
- Simple product-focused visual that clearly shows what is being sold
- Premium, distinctive, and attention-grabbing presentation
Dislikes
- Some felt it was too basic or generic compared with the alternative
- Lacked a human element, making it feel less relatable
- Did not make some viewers feel personally addressed as the intended audience
Likes
- Human-centered imagery made the ad feel more relatable and meant for real people
- Benefit-led message about achieving soft, smooth skin in a simple way
- More visually engaging and inviting than a product-only layout
Dislikes
- Made some viewers feel excluded or not like the target customer
- Less clear focus on the actual product itself
- Weaker or less compelling hydration message than the alternative
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