Survey Analysis

Winning Option: Why Option A Prevailed

Option A emerged as the preferred choice among respondents, securing a majority of first-choice rankings and achieving the highest relative score. The appeal of Option A largely stemmed from its visual contrast and perceived value. Respondents appreciated the combination of blue and pink bottles, which were seen as visually attractive and indicative of variety. This option was perceived to offer more product or diversity in usage, which resonated with consumers seeking both aesthetic appeal and functional benefits.

Key Topics Across All Options

Several themes surfaced consistently across responses:

• Visual Appeal: Many respondents emphasized design elements such as color combinations (e.g., blue-pink contrast) that made products stand out.
• Perceived Value: The notion of getting more product for money or having multiple items in a bundle was a significant factor influencing choices.
• Clarity & Simplicity: Some participants valued straightforwardness in presentation, preferring options that clearly showed what they would receive without ambiguity.

Hypotheses for Further Testing

To deepen understanding, future research could explore:

• Impact of Product Information Clarity: Investigate how detailed labeling influences consumer preference when choosing between multi-item bundles versus single products.
• Role of Color Psychology in Purchase Decisions: Examine how specific color schemes impact consumer attraction to beauty products.
• Value Perception vs. Actual Usage Needs: Assess whether consumers' perceptions align with actual needs or if they are swayed by marketing strategies highlighting variety over necessity.

These hypotheses can guide further exploration into consumer preferences within this market segment.