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Q: Rank these protein supplement bullet points from most to least compelling as a reason to buy.

Ranked poll with text options

PickFu winner
25g of whey protein per serving - builds and repairs muscle fast
A
22 votes
54%
5th place
Cold-processed to preserve natural growth factors and bioactive compounds
B
2 votes
4%
2nd place
5 flavors that actually taste like dessert - no chalky aftertaste
C
11 votes
26%
4th place
Mixes instantly with a spoon - no blender needed
D
5 votes
10%
3rd place
No artificial colors, flavors, or sweeteners - clean ingredients you can pronounce
E
10 votes
20%

AI Insights

Option A won decisively, leading first-choice votes (22) and relative score (54) because respondents repeatedly valued clear protein amount and muscle support. The next strongest theme was taste and drinkability, with Option C (26) praised for avoiding chalkiness and sounding enjoyable. Ingredient cleanliness ranked third, as Option E (20) stood out for no artificial additives and recognizable ingredients. Option D’s easy mixing mattered to a smaller group, while Option B’s processing claim often felt unclear.

Suggested follow-up poll: This tests which of the three strongest themes should lead the product messaging.

→ Run this poll

Lead with protein amount
Comments repeatedly say shoppers want the grams of protein and muscle benefit upfront. Make the first bullet clear, specific, and numbers-led.
Taste drives repeat use
A big cluster of comments fixated on avoiding chalky taste and bad aftertaste. Keep flavor claims prominent and support them with vivid, credible wording.
Clean ingredients matter
Many respondents mentioned reading labels and avoiding artificial ingredients. Highlight simple, recognizable ingredients as a strong secondary purchase driver.
Skip technical jargon
Comments show processing-heavy language felt confusing or meaningless. Replace sciencey phrasing with plain benefits shoppers instantly understand.
Convenience is a bonus
Easy mixing stood out as useful, but usually after core product benefits. Position smooth mixing as supporting proof, not the main headline.
Response flags
0
Keywords
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11
8
Options
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Showing 50/50 respondents

OptionRound 1Round 2Round 3
A1st

44.00%

22 votes

46.00%

23 votes

54.00%

27 votes
C2nd

22.00%

11 votes

24.00%

12 votes

26.00%

13 votes
E3rd

20.00%

10 votes

20.00%

10 votes

20.00%

10 votes
D4th

10.00%

5 votes

10.00%

5 votes

Eliminated

5 votes reassigned
B5th

4.00%

2 votes

Eliminated

2 votes reassigned

Eliminated

--
AI Analysis

Why Option A Won

Option A clearly won because it combined the most concrete functional benefit with the clearest proof point. It earned 22 first-place votes in Round 1 and finished with the top score of 54, far ahead of C at 26 and E at 20. In the explanations, A stood out for explicitly stating protein amount per serving and directly linking that to muscle repair or building. Respondents repeatedly described it as the “whole point” of a protein supplement, and several contrasted its specificity with other options that felt vague, overly technical, or secondary.

Most Important Themes Across the Rankings

Three themes appeared most often across the responses:

  • Protein effectiveness and quantity: A’s appeal centered on clearly stated protein content and performance value.
  • Taste and drinkability: C drew support from people focused on avoiding chalky aftertaste and wanting a product they would actually enjoy consuming.
  • Clean ingredients and naturalness: E performed well because “no artificial” ingredients and recognizable components mattered strongly to a meaningful segment.

Convenience also surfaced through D, but less consistently than these three.

Hypotheses to Test Next

  • Test whether specific numeric claims outperform softer benefit language when attached to the same muscle-recovery message.
  • Compare A vs. E combinations, since many respondents mentioned both protein content and clean ingredients as complementary.
  • Rework B’s technical wording and retest, because several comments suggested weak performance may reflect confusion rather than rejection of the underlying benefit.
AI Themes
A

Likes

  • Clearly states protein amount, which made the core benefit easy to evaluate
  • Strongly tied to the main job of a protein supplement: supporting muscle building and recovery
  • Felt concrete, direct, and more credible than vaguer claims

Dislikes

  • Some people saw it as too narrowly focused on protein quantity and not enough on other purchase drivers
  • Less appealing to shoppers who prioritize clean ingredients, taste, or convenience over performance
  • A few respondents preferred other options because they felt A lacked uniqueness beyond the expected protein claim
B

Likes

  • Its processing-focused message appealed to a small group who value how the product is made
  • Came across to some as a more technical or science-oriented benefit
  • A few people viewed it as a meaningful functional claim alongside protein performance

Dislikes

  • Many respondents did not understand what the claim meant or why it mattered
  • Often felt overly technical, abstract, or jargon-heavy compared with clearer options
  • Had weak emotional pull because the benefit was not immediately obvious or relevant
C

Likes

  • Taste-related benefits were highly attractive, especially reducing the unpleasant texture common in protein powders
  • Made the product feel easier to use regularly because enjoyable flavor supports repeat consumption
  • Broad appeal from combining sensory enjoyment with added benefits and overall drinkability

Dislikes

  • Some respondents considered taste secondary to protein effectiveness and nutrition basics
  • A number of people were skeptical of flavor promises and doubted the claim without trying it
  • For some, it sounded more like a nice extra than a primary reason to choose a supplement
D

Likes

  • Easy to prepare without special tools, making it convenient on the go
  • Solves a common frustration with clumping and poor mixability
  • Feels practical and relevant for everyday use, especially versus more technical claims

Dislikes

  • Seen as a secondary convenience feature rather than a core purchase reason compared with protein amount or ingredient quality
  • Some respondents assume decent mixing should be standard, so it does not strongly differentiate the product
  • Less emotionally compelling than taste, clean-label, or performance-related benefits
E

Likes

  • Clean-label positioning appeals strongly, especially the absence of artificial additives
  • Signals higher quality and a healthier, more trustworthy product
  • Ranks well alongside taste and protein content because it matches how ingredient-conscious shoppers evaluate supplements

Dislikes

  • The wording about ingredients being 'pronounceable' came across as slightly patronizing to at least one respondent
  • For some buyers, ingredient purity matters less than protein effectiveness or flavor experience
  • A few respondents viewed this as desirable but not unique enough to outweigh more functional benefits

Ask PickFu

Ask natural language questions about your poll to our custom AI engine. Don’t worry, it’s friendly.

Of the people who mentioned protein, how many were positive responses?